There could be a real-estate slump in regards to houses and real property, but there is definitely no slump in the realm of Digital Real Estate. Buying and selling the websites has turned into a huge business and there seems to be no downturn in demand. But as with physical real-estate, flipping digital real estate can only just allow you to money if you're able to show your web site has the best value to a prospective customer and also features a great location! Here are a few guidelines to finding great potential domains, adding value and developing location, location, location!
You're not going to find an undiscovered empty storefront for sale cheap on Rodeo Drive. By the exact same token, you will not manage to snatch up a great.com domain that's already ranking on the first page of Google for popular searches. But in the digital real estate world, you can potentially locate a bargain empty store front in a right back alley somewhere, build it into an invaluable property and move it to Main Street!
The first issue is to locate a domain that's already established or purchase a new domain that works on the good keyword phrase since the domain name. What's a "good" keyword phrase? A thing that targets a comparatively small niche and features a reasonable number of searches for that phrase, yet has low competition to rank on the first page of the phrase.
As an example, it could be great your can purchase the domain CorvetteRestoration.com. That would be a great niche. You will find loads of individuals trying to find info on restoring Corvettes. That one keyword phrase receives over 8,000 searches a month based on the Google keyword analysis tool. Could it be available? Not really a chance. You're talking #1 Rodeo Drive on the Digital Real Estate address list for the Corvette restoration niche. And everyone on the first page of Google for Corvette Restoration are high authority fortresses that you would be foolish to try to assault. Getting to the top of page two can do you little good. It's page one or nothing.
But can you discover a less trafficked domain that could still help you well? What about something with 50 or 100 daily searches and low competition? If you will get that property on some back alley and develop it, you might still have a highly profitable web page to market. Let's try something similar to 'Corvette World" or "Corvette trader" as well as "Corvette frame" ;.While these phrases won't generate the a huge selection of daily searches your original Rodeo Drive page would, a nearby is still respectable with between 75 and 112 searches each day during the time with this writing. And the first page has domains which can be a whole lot more vulnerable. As long as your domain has some form of these keywords inside it (even with hyphens or in a different order) and it's a.com,.org or.net TLD, you've something you can work with.
In addition, I suggest utilizing a keyword research tool to help you find these good potential phrases. I use Market Samurai and found these three in a few minutes. It gives me the keyword and vital details about the other domains that I could be going facing for that first page ranking. You are able to do it yourself manually with all the current tools Google provides for free, however it can take much, a whole lot more time.
Once you've secured that niche domain, (your empty storefront) the next thing is to make it valuable to both human readers and to search engines. Here is the means of slowly moving your digital real estate from the slums to a wonderful commercial district (i.e. first page for your keyword phrase). This calls for two things-
- Good original relevant content
- Backlinks
You can use a free WordPress blog and start to fill it with good original articles relating to your niche. This can be achieved yourself or you can outsource this work to contractors on fiverr.com or oDesk.com. The backlinking comes from posting to outside forums and blogs. Again, you can outsource this part so long as you are sure your contractor is using good white-hat methods. Go ahead and devote a gentle mix of affiliate links or build a different storefront page. Post-Panda, you cannot SEO a page that's little content and a lot of links. Google won't like that.
Add a Facebook page and a Twitter account that's integrated with your website and soon you will see your authority and page ranking rise. Again you can outsource the management of those aspects of the package. Because the page ranking rises you'll start to see increased organic traffic originating from those searches. Soon some affiliate money will start to flow.
Your Digital Real Estate has become a viable business property you can offer interested buyers. You ought to have a history of back links, increased authority and income. This is certainly a marketable commodity. A 6 month to yearlong investment can yield a purchase that will normally go for the annual income the internet site would make.
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